.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in venture capital yearly, have increased virtually $360 million thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn is because of market concentration, heightened regulatory tensions, and economical uncertainties.ADWEEK consulted with 5 VCs that continue to invest in adtech providers, despite these obstacles, about what they are trying to find as well as what they stay away from. Perhaps unsurprisingly, these financiers are actually targeting chances in privacy-focused innovations and industry-specific regions including connected TV.